| ONLINE MARKETING SERVICES Creating an effective web presence requires an active understanding of the arena coupled with a dynamic forward strategy. We take hands on approach to getting the traffic you want and increasing your customer conversion ratio so you will get a better return on investment. Memeworx, where your CUSTOMER conversion ratio determines our success ratio. It is critical for us that all our clients understand the big picture when it comes to Internet marketing. Our strategies importantly address the following big 5:
SEARCH ENGINE STRATEGY Silver - STARTER PACK Although our grassroots package this strategy is by no means "short in the sail." We have combined the very basics required to create momentum and ensure that your website has presence and effective exposure to the global market. You are guaranteed of site optimization and the continued monthly search engine submission moving you to the top of all the primary search engines!
Gold packs every punch swung in silver, but also includes monthly site analysis and modification of search engine criteria your site is continually evaluated on. But that's not all…. not only do we submit your home page, but 5 other pages on your website; thereby increasing your chance of click thru's by 500%.
No holds barred. The PLATINUM super intensive pack includes all of the sharpest arrows in our powerful quiver of marketing tactics. This dynamic strategy has successfully proven itself over and over again. This package includes all your Silver and Gold strategies but also embraces the all-important concept of relevant marketing through the purchase of Specific keywords through Overture. This means that if you purchase the word accommodation south africa - every time anyone on the search engine searches using those words …your site will appear in the search engine listings …stand back and watch the click thru's start to roll.
ADDITIONAL MARKETING STRATEGIES Google and Lycos Adwords Google AdWords is a quick and simple way to purchase highly targeted
cost-per-click (CPC) advertising, regardless of your budget. AdWords ads
are displayed along with search results on Google, as well as on search
and content sites in the growing ad network. With more than 200 million
searches on Google each day and even more searches and page views on the
ad network, your Google AdWords ads reach a vast audience. In the past, search engines ranked websites according to their meta tags (keywords) and the amount of times those keywords appeared in the content of the site. These are still important areas, but a new trend has emerged, namely links. The more websites there are linking to your website, the higher the search engines rank the site. A reciprocal link strategy would entail finding common interest websites that agree to have a link to your site on theirs. Monthly Newsletter Email Campaign A newsletter campaign is one of the most effective marketing strategies to drive people to a website. The newsletter can contain information on local news, new features on your website, special offers, changes to your establishment, etc. It is especially effective when emailing past clients, to refresh their memories and for them to then forward the email on to friends, who in turn could become clients. TERMINOLOGY EXPLAINED URL submissions What does it mean to submit more than one URL? www.yourwebsitename.com is considered as one URL, but the site is actually made up of lots of URL's, e.g. www.yourwebsitename.com/aboutus.htm is the about us page and www.yourwebsitename.com/contact.htm is the contact us page. You have the choice of submitting to either one or 5 URL's. 90 day review In order to determine the effect of any campaign one must engage in regular review and assessment of the strategy implemented. It takes up to 90 days for the search engines to process any URL submissions. Therefore the efficacy of any search engine submission campaign can only be determined after a 90-day period. |